Getting brand deals is not just about having a large audience. Brands pay for trust, relevance and the ability to drive action. This guide shows how to position yourself, price your work and reach out to brands professionally.
Build a clear creator identity
Brands want to know who you are, what you talk about and who follows you. A focused niche — fashion, gaming, fitness, finance, travel — makes it easier for brands to see the fit. Your bio, pinned content and recent posts should make your niche obvious within seconds.
Create a one-page media kit
A media kit is your creator CV. Include:
- Short bio and content niche
- Follower count and average engagement rate
- Audience demographics — age, location, gender split
- Top 3–5 content examples
- Past brand collaborations and results if available
- Rate card for feed posts, stories, reels, videos
- Contact information
Set your rates
A common rule of thumb for feed posts is €100 –€300 per 10,000 followers, but rates vary by engagement, niche and deliverables. Video content usually commands more than static posts. Add extra for usage rights, exclusivity, whitelisting or paid amplification.
Pitch brands the right way
Keep your pitch short and specific:
- Introduce yourself in one sentence
- Explain why your audience fits the brand
- Share a content idea or two
- Attach your media kit
- End with a clear question or next step
Be professional and easy to work with
Reply promptly, meet deadlines, follow the brief and disclose sponsored content properly. Brands remember creators who make campaigns smooth and return to them for future work.
Use an agency to access more deals
Agencies like Vexa Talent connect creators with brands that are actively booking campaigns. We handle negotiations, contracts and payments so you can focus on creating content.